Nikki Koppers
Director of Creative Strategy @Infillion
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WORK HISTORY
Director of Creative Strategy @Infillion
Los Angeles, CA, US
Lead creative strategy for interactive, full-funnel campaigns across CTV, mobile, desktop, DOOH, and InStadium sports media—helping top brands connect with audiences across live and digital environments.Translate briefs into interactive ad concepts and mock copy that support Sales in winning millions of dollars in RFP-driven revenue across sports, entertainment, CPG, pharma, and luxury verticalsLead campaign strategy for sports stadium and live venue activations, connecting InStadium media to mobile, CTV, and display through two-screen engagement strategiesDevelop vertical playbooks to guide brands from in-venue exposure to digital conversion, with measurable outcomes including brand lift, attention, and foot traffic attributionCo-led creation of ShopX, a full-funnel shoppable video product with one-click add-to-cart functionality across CTV, desktop, and mobile—generating multi-million dollar revenue and earning multiple industry awardsDrive innovation across new ad formats, including AI-powered chatbot units, pharma-compliant scrolling ISI, and two-screen experiencesPartner with Product, Sales, and Creative Studio teams on go-to-market positioning, beta testing, and format standardizationOversee creative standards for interactive ad units deployed across campaignsRecent work includes large-scale activations in national sports stadiums, arenas, and live event venues.28+ industry awards, including Best Of Show, Best Movie Ad, Best Auto Ad, and CPG Planning & Buying Award
EDUCATION
The University of Kansas
Bachelor of Arts in English, Creative Writing
The University of Kansas
Bachelor of Science in Journalism, Strategic Communication
SKILLS
ABOUT NIKKI KOPPERS
Award-winning Director of Creative Strategy leading brand creative storytelling, across CTV, mobile, desktop, DOOH, and live venue media with deep expertise in sports, entertainment, luxury automotive, CPG, and tourism.At Infillion, I’ve led campaign development for some of the world’s most recognized brands turning attention into action. From awareness to conversion, I focus on bridging platform capabilities with stories that resonate.My work has helped earn 28+ industry awards across formats and verticals, but what drives me most is building campaigns that fit: the brand, the consumer, and the publisher. That’s where performance and creativity meet.
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