Nikki Castellanos
Senior Manager, Mobile Platform Partnerships @Electronic Arts (EA)
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WORK HISTORY
Senior Manager, Mobile Platform Partnerships @Electronic Arts (EA)
Redwood City, CA, US
My responsibilities encompass the full lifecycle of a game, from pre-launch to live service. I am responsible for managing pre-launch plans, first-party co-marketing, benchmarking, beta product management, and CFX publishing, as well as ensuring live ops alignment with major featuring moments to support a strong and sustainable game.
EDUCATION
ACBEU - Bahia, Brazil
Intensive Portuguese, Latin American Studies
General Assembly
Digital Marketing
Rosemead High School
General Studies
Gonzaga University School of Law
Law
University of California, Riverside
Bachelor of Arts, History
ABOUT NIKKI CASTELLANOS
11 years in consumer entertainment via mobile experiences, and I’m still obsessed with what’s next. I’ve spent the last decade-plus launching games and scaling global brands, from building high-performing influencer teams from the ground up to executing massive creator campaigns. Whether it’s navigating scrappy startup life or big-org complexity, I specialize in bridging the gap between strategic partnerships, UGC, cross-cultural community strategy, and growth.Lately, I’m all-in on the future of GenAI, to reduce cycles while scaling and improving quality. The Short List:Mobile Strategy • Influencer Channel Building & Scaling • Strategic Partnerships • UGC & Creator Dev • Game Launches • LLMs & AI AutomationLet’s build something cool.
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