Nikki Brierley

About Nikki Brierley

At Microbiome Labs, my role as a Private and Corporate Events Manager centers on designing and orchestrating events that crystallize our brand\'s mission and drive business growth. With expertise in marketing communications, I steer event strategies that bolster relationship building and amplify customer engagement. Our team\'s collaborative spirit, coupled with my knack for negotiation and logistics management, has been pivotal in increasing lead generation and customer retention.A creative mindset and adept project management enable me to spearhead multiple initiatives simultaneously, ensuring alignment with corporate objectives. The events curated under my leadership not only resonate with our audience but also serve as a testament to the power of strategic marketing and meticulous planning. These gatherings are more than just meetings; they are a cornerstone of our brand\'s community and an engine for sustained success.

Experience

1. Corporate Events & Communications

   Microbiome Labs

   Jul 2025 — Present · CA, US

   As a Corporate Events & Communications, I plan and execute events that align with our company’s goals while also managing PR initiatives to strengthen brand visibility. I oversee logistics, negotiate with vendors, and collaborate with cross-functional teams to create engaging experiences that foster relationship building, generate leads, and increase customer engagement and retention. With my project management expertise, media training, and creative mindset, I help the company achieve its business objectives through memorable events and impactful communications- Drive overall events strategy and manage the budget, including ownership of KPIs, projections, targets, and success metrics-Plan events that achieve relationship building, lead/pipeline generation and acceleration, customer engagement and retention, and brand awareness- Manage PR initiatives and support executive communications, leveraging media training to represent the company confidently and effectively- Plan and manage logistics, lodging, catering, and marketing collateral for conferences and corporate meetings- Collaborate with marketing and sales to develop event strategies that meet territory-based engagement, meetings, pipeline, and revenue goals- Interface with the demand generation team to create engaging and impactful experiences across all touchpoints for pre-event, event, and post-event moments- Manage external vendor relationships, including negotiating budgets and contracts- Partner with internal departments to ensure each event meets the overall goals of the company- Travel as needed.

Education

• Walter Cronkite School of Journalism and Mass Communication at Arizona State University

  Bachelor of Arts (BA), Journalism and Mass Communication

  2011 — 2013

• Scottsdale Community College

  Associate's degree, General Studies

  2008 — 2011