Nikki Gunn

About Nikki Gunn

I drive sustainable business growth through data-backed marketing strategies, cross-functional collaboration, and a relentless focus on measurement. I lead with a people-first mindset, fostering a collaborative, supportive, and fun work environment where teams feel empowered to grow.Skills:Business-First Marketer: Connects marketing initiatives directly to business objectives, ensuring every plan drives measurable impact.Data-Driven Decision Maker: Rooted in performance insights, not gut feelings. Skilled at turning data into actionable plans that drive results.Full-Funnel Thinker: Crafts strategies that support the entire customer journey - from acquisition to retention.Integrated Campaign Leader: Develops and executes cross-channel marketing strategies from segmentation and targeting to creative execution and optimization, all aligned to business goals and ROI.Team Growth Champion: 6+ years building high-performing teams by identifying strengths, mentoring skill development, and creating clear paths to advancement.Growth Mindset Driven: Curious thinker with a never-satisfied approach - constantly testing, learning, and finding new ways to elevate performance.

Experience

1. Account Director

   Power Digital Marketing

   Sep 2022 — Present · San Diego, CA, US

   Spearhead strategy for over 30 brands across paid, earned and owned marketing channels, with an emphasis on paid channels within the DTC space Oversee budgeting, forecasting, and performance tracking, managing marketing investments from $10K to $3M per month Drive performance in digital campaigns by building structured testing roadmaps, analyzing audience and creative performance, and optimizing campaign setup - resulting in up to 61% YoY ROAS growth Lead cross-functional creative development for campaigns, ensuring high-impact, brand-aligned assets that drove a 51% YoY revenue lift through rigorous testing and performance analysis Leverage third-party attribution platforms, GA4, and platform data to guide budget allocation, optimize channel mix, and drive more efficient customer acquisition across digital channels Mentor and coach a direct team of 5 employees, providing guidance on career development, skill-building, and professional growth. Lead cross functional teams of 20+ individuals Develop regular reports highlighting performance, wins, opportunities, and proactive recommendations to clients

Education

• University of San Diego

  Bachelor's Degree, Business Economics | Minor in Marketing

Skills

• Social Media
• Management
• Leadership
• Microsoft Word
• Social Networking
• Research
• Data Analysis
• Project Management
• Customer Service
• Microsoft Office
• Teamwork
• Public Speaking
• Time Management
• Microsoft Excel
• Powerpoint
• Event Planning