Nikki Balles

About Nikki Balles

Nikki Balles is a storyteller at heart, yet an analytical and data-driven brand marketing professional. Her passion for reputation management and consumer-focused campaigns elevate her ability to develop and execute initiatives that propel business goals, objectives and core values. With a comprehensive background in corporate marketing and communications, Nikki brings over a decade of experience managing several projects simultaneously, while working collaboratively with key internal and external stakeholders.

Experience

1. Director of Corporate Communications & Public Relations

   Spencer's

   Apr 2022 — Present · NJ, US

   Directs and sustains communications and brand image through media relations, brand partnerships, crisis communications and corporate social responsibility tactics • Plans clear communication narratives and strategies for key business objectives, inclusive of new product reveals and launches that engage national and regional media, as well as consumers, stakeholders, and associates • Sustains and manages essential guidelines for each brand voice and behavior and activates throughout content, including but not limited to media, social media, guest services, executive talking points, web copy, and crisis response guides • Guides and directs national agency partners, the photography and production team, and cross-functional colleagues to leverage drivers and opportunities

Education

• University of South Florida

  Mass Communication/Media Studies

  2011 — 2013