Nikki Balcerak

About Nikki Balcerak

As the Partnership and Integrated Marketing Manager at Clif Bar, I leverage my 10+ years of marketing, program, and partnership experience to create meaningful consumer engagement, drive brand awareness, and build consumer loyalty. I am results-driven and I have a passion for connecting the dots between business goals, consumer insights, and social causes. I thrive in collaborative and purpose-driven environments. My specialties include partnership management, marketing strategy development, campaign planning and execution, brand Storytelling, process optimization, and people leadership.

Experience

1. Sr Manager Partnership Integrated Marketing

   Clif Bar

   Sep 2021 — Present · Seattle, WA, US

   Manages CLIF Bar, Builders, LUNA, and CLIF Kid brands to align with marketing and business objectives- Evaluates, recommends, develops, and negotiates partnerships with brands and non-profits for mutual benefit- Develops 360˚marketing campaigns with partners and athletes to drive consumer engagement and increase brand favorability- Collaborates with executive team, key stakeholders, cross-functional departments, and external agency partners to ensure successful partnership initiatives.

Education

• Central Washington University

  BS, Political Science

  2002 — 2006

• University of Washington

  Certificate, Strategic Marketing

  2018 — 2019

• Richmond American University London

  Internship, Political Science and Government

  2005 — 2005

Skills

• Strategic Communications
• Event Management
• Access
• Event Planning
• Strategy
• Email Marketing
• Blogging
• Fundraising
• Marketing Strategy
• Marketing Communications
• Facebook
• Social Media
• Customer Service
• Volunteer Management
• Training
• Community Outreach
• Public Relations
• Management
• Social Networking
• Social Media Marketing
• Program Management
• Marketing
• Project Management
• Leadership Development
• Policy
• Nonprofits
• Sponsorship
• Public Speaking
• Leadership
• Research
• Sales
• Non-Profits