Nikki Salansky Zenger

About Nikki Salansky Zenger

I’m a customer-centric B2B professional with 10+ years of experience in sales, customer success, and e-commerce marketing—known for exceeding quotas, delivering excellent customer support, and streamlining digital operations to support business growth.With a strong foundation in solution-based selling, I’ve consistently outperformed sales targets by building long-term relationships, identifying client pain points, and delivering value-driven support that aligns with their goals. My background has spanned industries like manufacturing and distribution, smart home automation, RV and outdoor lifestyle, and commercial construction and access control—where I’ve served as both a trusted advisor and an operational leader.My strengths lie in bridging the gap between sales and digital strategy. I’ve led:🤝Customer Success & Account Management: Delivering proactive, solution-focused service and technical support that boost client satisfaction, retention, and expand account value.E-commerce Marketing: Creating targeted promotions, updating product information and data, managing digital content, and improving customer journey flows using platforms like Sitecore CMS, Salesforce, and Google Analytics.Sales Enablement & Operations: Implemented ERP systems across four branches, developing real-time dashboards to track sales and profit margins, and delivering monthly reports to executive leadership and the Board.Process & Service Optimization: Developing and documenting SOPs across branches to ensure consistent, efficient, and customer-first service delivery.Certified in Digital Marketing through Northwestern Kellogg, I bring a cross-functional, data-informed mindset to every initiative. Whether leading a campaign, solving a customer issue, or optimizing internal workflows, I’m passionate about delivering impact at every stage of the customer journey.Let’s connect if you\'re seeking someone can drive results across the full B2B lifecycle—both online and in the field!

Experience

1. Digital Marketing Manager

   Northwest Associated Arts

   Sep 2023 — Present · Seattle, WA, US

   Create and curate engaging copy and multimedia content for Northwest Associated Arts\' Facebook and Instagram platforms, strategically tailored to increase audience awareness and engagement and promote concert and fundraising events.•Schedule and manage social media posts using Meta calendar, utilizing analytics tools to optimize timing and content strategy, resulting in a noticeable uptick in audience reach (247.4% increase since Oct 2023) and engagement (622% increase).•Spearheaded the development of the 2023 & 2024 Giving Tuesday Campaigns, crafting compelling e-blasts and social media content that effectively communicated our mission, resulting in a 4x increase in fundraising goals from 42 individual donors.

Education

• Illinois Wesleyan University

  Bachelor's, Business Administration & Hispanic Studies

  2008 — 2012

• Northwestern University - Kellogg School of Management

  Certification, Digital Marketing

• Downers Grove North

  High School

  2004 — 2008