Nikki Wolfe

About Nikki Wolfe

Communications and PR professional passionate about storytelling, community connection…

Experience

1. Sr Pr Specialist

   Yellow Duck Marketing

   Feb 2021 — Present · Charlotte, NC, US

   Write attention-grabbing media materials, client correspondence, reporting documents, points-of-view strategy documents, press releases, agency and client blog posts and other integrated marketing materials•Copywrite taglines, target market personas or brand verbiage•Contribute to and develop public relations strategies, social media and marketing plans, and implement them with confidence•Identify and place clients in targeted high-level media and blog opportunities either on an ongoing basis or for projects•Attend community meetings / outreach events and develop supportive talking points, take notes, redirect client messaging, etc.•Develop and implement the monthly account planning and activities in collaboration with senior management•Drive smart, tactical execution of client programs•Understand what success means to each client, then deliver on those results•Establish successful, productive relationships with client contacts•Provide monthly reporting both to clients as well as report budget (time/fees) internally•Establish strong relationships with knowledge of relevant media and blogs to generate awareness of clients’ products, services, thought leadership, or activities•Create business development opportunities by mining personal/professional contacts•Develop content when needed for client social media channels when Social Media manager is at capacity•Write or assist in writing kickoff strategy and social media tone documents with YDM team members that will achieve client goals while matching brand•Manage photographers or freelancers to develop assets needed for content calendars•Design creative events to help build buzz or drive sales and manage logistics or manage freelance event planner•Engage or lead brainstorming sessions for various projects

Education

• Emory & Henry University

  Bachelor of Arts, Mass Communications

  1998 — 2002

Skills

• Editing
• Creative Writing
• Final Cut Pro
• Event Planning
• Radio
• Social Networking
• Blogging
• Facebook
• Video Editing
• Advertising
• Event Management
• Management
• Copy Editing
• Marketing
• Video
• Creative Direction
• Social Media
• Camera
• Enps
• Breaking News
• Broadcast
• Avid
• Press Releases
• Video Production
• Television