Nikki Wilkinson
Brand Strategy Controller @Jordans Cereals
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WORK HISTORY
Brand Strategy Controller @Jordans Cereals
EDUCATION
Hull Uni
BA American Studies and History, Communication and Media Studies
SKILLS
ABOUT NIKKI WILKINSON
Senior brand and creative communications leader with 15 years of inhouse and agency experience driving growth, relevance and innovation for iconic brands. Brand Strategy: spearheads winning strategies that shift consumer perception and behaviour; shapes and delivers long-term brand plans, grounded in audience insight, that deliver ambitious brand metrics and commercial goals. Proven track record of revitalising declining brands. Creative Leadership & Communications: elevates creative and communications standards by championing insight-led, emotionally resonant storytelling that drives mental availability and distinctiveness. Draws on deep agency-side experience to craft work that is beautifully executed, strategically grounded and creatively impactful. Stakeholder Engagement: galvanises cross-functional teams and stakeholders through clear vision, infectious energy and collaborative momentum. Brings experience across internal and external partner management to board level, with a flair for turning resistance into engagement through clarity and care.Additional Experience DIGITAL ADVERTISING WOMEN’S NETWORK (DAWN)| Co-Founder2009 – 2020Co-founded DAWN to drive inclusive, accessible support for mid-career women in advertising and media, creating a grassroots community focused on mentorship, inspiration and practical career development. Grew DAWN into a respected industry network delivering multiple in-person events a year, hosted by leading organisations including Google, Facebook, LinkedIn, Twitter, Spotify, Stylist, Heart FM, Havas, Group M and more. Curated high-profile speaker line-ups of senior women across creative, media and tech, delivering insights and inspiration to circa 150 attendees per event.EDUCATIONMini Marketing MBA with Mark RitsonCreative Equals Business Leaders CourseAPG Planning and Strategy Course – Intermediate LevelUCL Creative Copywriting CoursePart-Qualified Counsellor, CAPCAB Stage 1–3BA, American Studies and History, University of HullAWARDS & RECOGNITIONDrum\'s 25 Women Shaping Digital (2019)Ocean Outdoor Winner – National Aids Trust Campaign (2018)IPA / Campaign Women of Tomorrow Winner (2016)
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