Nikki van Doran

Marketing and Advertising Consultant @Berkshire Hathaway Automotive

Phoenix, AZ, US

Responsible for supervision and development of day-to-day marketing strategies for various automotive dealerships throughout the Phoenix, AZ and Southern California markets. • Build and maintain relationships between store leadership, creative/media buying agencies, media and vendors• Research and analyze Google Analytics for each dealers site traffic to find areas of growth and opportunity based on data findings• Work with store management and Controller to monitor and maintain store marketing/digital budget• Oversee each dealerships website and digital efforts including website updates, eNewsletters, email campaigns, SEO/SEM, blogs, social media accounts, vendor ROI and online reputation management.• Oversee compliance of all dealership advertising with Federal, State and local laws.• Assist and monitor dealership service marketing programs to increase retention and revenue• Responsible for providing reporting/evaluation/recommendation of each stores monthly internet ROI, Google Analytics, lead generation, call measurement, 3rd party vendors/lead providers and store traffic.• Work with each dealers brand manufacturer on national, regional and local initiatives.• Oversee design for website elements as well as advertising including print, outdoor and direct mail with digital team, graphic designers and vendors.• Oversee creative and media buying agencies with strategy, media placement and ROI analysis.• Inform dealerships on new and innovative opportunities as they arise• Provide strategic thinking and analysis on an ongoing basis

Lake Orion High School

High School

Oakland University

General Studies/Marketing