Nikki Sarraga

About Nikki Sarraga

With over 20 years of experience across financial analysis, media buying, and team leadership, I have honed my ability to craft effective media strategies, manage multi-million-dollar media budgets, and collaborate with both internal teams and external partners to drive measurable results. From analyzing market trends and audience insights to negotiating optimal media buys, my experience spans both the financial and strategic elements of media investment. Notably, I have had the opportunity to manage campaigns that resulted in increased ROI and strengthened client relationships. In my previous roles, I thrived in fast-paced, high-pressure environments where my strong organizational skills and attention to detail played a key role in executing campaigns that exceeded expectations. I pride myself on being a results-driven professional who is always looking for ways to optimize media spending while ensuring that strategies align with clients’ objectives.

Experience

1. VP, Media Video Activation

   VaynerMedia

   Aug 2025 — Present · New York, NY, US

Education

• Manhattan University

  BA, Communications

  1999 — 2003

Skills

• Media Buying
• Customer Service
• Digital Media
• Vendor Management
• Mobile Marketing
• Doubleclick
• Advertising Sales
• Integrated Marketing
• New Media
• Social Media
• Digital Marketing
• Media Strategy
• Advertising
• Microsoft Office
• Social Media Marketing
• Online Advertising
• Digital Strategy
• Media Planning