Nikki Reyes

About Nikki Reyes

LinkedIn empowers me to analyze data and generate actionable insights that enhance user experiences and optimize business outcomes. As a Senior Data & Insights Analyst, I collaborate with cross-functional teams to develop AI-driven strategies, leveraging Power BI, Tableau, and SQL to improve product performance and market positioning. With a Master\'s degree in Business Analytics from Zicklin School of Business, my expertise spans data visualization, artificial intelligence, and product development. Previous consulting work at McCann Worldgroup honed my ability to interpret behavioral data and craft strategies that deliver measurable impact. Passionate about solving complex problems through data-driven innovation.

Experience

1. Senior Data & Insights Analyst

   Linkedin

   Mar 2024 — Present · New York, NY, US

   Advise a $XM+ enterprise portfolio, using SQL and Python to translate billions of member-level data points into executive analyses that demonstrate program value and drive incremental investment.•Led the design of an AI/LLM analysis workflow focused on agentic narrative creation and code automation, achieving 100% org adoption and increasing analyst capacity by 20%.•Owned end-to-end development of a monetized go-to-market data product, by defining KPIs, data pipelines, pricing, and stakeholder enablement, resulting in a new revenue stream worth $xM+ annually.•Built a SQL based framework to define top performers based on CRM outcomes and compare their digital selling behaviors to average users, proving measurable ROI and influencing $xM+ in renewals.

Education

• Questrom School of Business, Boston University

  Bachelor of Business Administration

• BrainStation

  Data Analytics (SQL Tableau)

• Zicklin School of Business

  Master's degree, Business Analytics