Nikki McCall
Ecommerce | Vendor and Partner Management | Digital Marketing | Growth Strategy - PepsiCo | Ex Nordstrom, Ex Amazon
- Role
- Ecommerce National Account Director at PepsiCo
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Nikki McCall
Growth-focused Senior eCommerce and digital leader with 13+ years of experience driving P&L strategy, digital product innovation, and strong vendor partnerships with a proven track record in optimizing customer experience, leading cross-functional teams, and delivering data-driven, full-funnel strategies that drive conversion and revenue. Key Competencies:eCommerce | Partner Management | UX | Product Management | P&L Management | Forecasting | Conversion Optimization | Digital Marketing | Performance Marketing | Strategy | Shopify | Amazon | Omni Retail
Experience
Ecommerce National Account Director
Jul 2021 — Present
Head of US DTC for Sodastream.• Lead growth and profitability strategy, consistently exceeding revenue targets through performance marketing, UX optimization, and product feature rollouts. • Partner with engineering, product, marketing, and merchandising to drive site innovation, increasing conversion and LTV. • Lead data-driven experimentation roadmap across digital touchpoints, using A/B testing and analysis to iterate customer journey. • Architect digital marketing and merchandising solutions to drive demand and increase average order value. • Present insights and growth recommendations to senior stakeholders, influencing roadmap decisions and investment prioritization.
Education
Iowa State University
Bachelor of Science, Apparel Merchandising, Design and Production
2007 — 2011
London College of Fashion, University of the Arts London
Study Abroad, Fashion Merchandising/Communication
2010 — 2010
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.