Nikki Massie
Interim Sr Director, Integrated Fundraising @Plan International USA
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WORK HISTORY
Interim Sr Director, Integrated Fundraising @Plan International USA
EDUCATION
University of Maryland Baltimore County
Bachelor of Arts, English
Notre Dame of Maryland University
Master of Arts - MA, Contemporary Communications
SKILLS
ABOUT NIKKI MASSIE
I’m a digital fundraising and marketing leader who helps mission-driven organizations turn strategy into action—and action into impact. For more than a decade, I’ve built and led programs that raise millions, grow donor communities, and strengthen brand presence across email, social, web, SMS, and paid media.At Plan International USA, I lead internal and external teams to harness digital channels for transformational growth. I’ve launched recurring giving programs, designed high-converting donor journeys, and executed rapid response fundraising—always focused on the nexus between donor intent, mission impact, and revenue growth.I believe great digital marketing happens where data and storytelling meet. I’m obsessed with data because I’m obsessed with impact. Whether analyzing past performance or leveraging AI for predictive insights, I use every tool at my disposal to deliver results. Full-funnel journeys that convert and retain. Campaigns that inspire action.My style? Curious. Collaborative. Strategic, but scrappy. And always rooted in outcomes that move the mission forward.Want to talk fundraising strategy? Building inclusive donor experiences? Using AI to make digital better? Let’s connect.
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