Nikki Dangelo

About Nikki Dangelo

I build revenue systems. Then I scale them. My work sits at the intersection of growth strategy, sales enablement, and operational infrastructure — connecting what marketing can do to what a business actually needs to grow. I don\'t just run campaigns. I build the architecture that makes growth repeatable without depending on me to be in the room.Currently leading digital revenue strategy across Charleston and Hilton Head for a publicly traded broadcast and digital media organization, I work cross-functionally with C-suite, sales directors, and vendor partners across PPC, programmatic, display, and streaming. I manage up by translating campaign performance and trends into business outcomes leadership can act on. I manage down by equipping a team of 9+ sellers to understand digital trends at a strategic level — so they can connect modern consumer behavior to real proposals that win and grow accounts.The 30-40 local and regional advertising partners I serve across both markets typically don\'t have in-house marketing teams. Our team must function as their strategic growth partners, not just vendors. The systems I\'ve built to support that include client onboarding frameworks, lead tracking infrastructure, campaign SOPs, and performance benchmarks that give both clients and leadership real visibility into what\'s working.Internally, I apply that same systems thinking to our own brand: building inbound lead generation infrastructure for Charleston Media Solutions. That includes Google Business Profile optimization, social content strategy, audio messaging, and email nurture sequences designed to attract local businesses who are already looking for a strategic growth partner. AI is embedded throughout — in how we build campaigns, develop creative, and move faster than the market expects.I\'ve worked across every major digital channel — SEM, programmatic, streaming, display, SEO, and audio — but what I\'ve built goes beyond execution. I\'ve taught myself how to lead: how to translate digital complexity into boardroom language, how to integrate AI before it was expected, and how to build systems that don\'t fall apart when I\'m not in the room.Revenue directly influenced:$460K (2023) → $980K (2024) → $1.2M (2025) → $1.6M projected (2026).I\'m building toward a CMO or Chief Growth Officer role. Drawn to organizations where marketing is treated as a revenue function, not a support function. Open to conversations about senior growth leadership roles.

Experience

1. Director of Digital Strategy with Charleston Media Solutions

   Saga Communications

   Jan 2023 — Present · Charleston, SC, US

   Spearhead digital revenue strategy and day-to-day campaign execution across Charleston and Hilton Head for a publicly traded broadcast and digital media organization — owning the systems, SOPs, and onboarding infrastructure that serve both a 9+ person sales team and their 30-40 local and regional advertising partners. Also lead inbound lead generation for Charleston Media Solutions, building the brand presence that brings the right clients to the table before a seller ever makes a call.Revenue directly influenced:$460K (2023) → $980K (2024) → $1.2M (2025) → $1.6M projected (2026)

Education

• Illinois State University

  Bachelor of Science, Marketing

  2006 — 2010

Skills

• Selling
• Account Management
• Social Media Marketing
• Digital Media
• Media Planning
• Radio Advertising
• Budgets
• Leadership
• Integrated Marketing
• Marketing Strategy
• Sales Operations
• Customer Service
• Crm
• Marketing Communications
• Facebook
• New Business Development
• Direct Sales
• Advertising Sales
• Event Management
• Sales
• Business Development
• Digital Marketing
• Online Marketing
• Cold Calling
• Public Relations
• Social Media
• Marketing
• Advertising
• Online Advertising
• Copywriting
• Event Planning
• Radio