Nikki Friesen
Senior Manager, Gtm Operations @Priori
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WORK HISTORY
Senior Manager, Gtm Operations @Priori
Senior Manager, GTM OperationsLead Revenue Operations and Salesforce strategy for a multi-product B2B marketplace and SaaS business, owning pipeline architecture, forecasting, and sales process design across both transactional and enterprise motions. Drive system-driven improvements by identifying breakdowns in funnel conversion, rep workflows, and data integrity, and translating them into scalable solutions across Salesforce and integrated tools. Partner cross-functionally with Sales, Marketing, and Customer Success to align GTM processes, improve visibility into performance, and support complex buyer/supplier dynamics. Known for building practical, high-adoption systems, simplifying operational complexity, and turning fragmented processes into structured, data-driven workflows that improve efficiency and decision-making.Experience with the following platforms: Salesforce, Hubspot, Salesloft, Outreach, Reply.io, CrossBeam, Clay, PhantomBuster, SalesNav, Asana, Notion, Airtable, Tableau
EDUCATION
Harvard University
Bachelor of Arts - BA, Economics
Lindenwood University
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT NIKKI FRIESEN
Lindenwood MBA, Harvard BA, NCAA DI Women\'s Ice Hockey
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