Nikki Erakovich
Product Marketing | GTM Strategy & Product Launches | B2B SaaS
- Role
- Senior Product Marketing Manager at Docusign
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Nikki Erakovich
Product marketer focused on turning complex B2B SaaS products into clear, compelling stories that resonate with customers. I lead go-to-market strategy, product launches, and messaging, partnering closely with product, sales, and marketing teams to bring new innovations to market. I’m especially passionate about connecting product capabilities to real customer value — not just what a product does, but why it matters.
Experience
Senior Product Marketing Manager
May 2022 — Present · Chicago, IL, US
Lead product marketing for new platform capabilities, partnering across product, engineering, sales, enablement, pricing, and customer success to bring launches to market- Lead executive storytelling for flagship events like Dreamforce and Docusign Momentum—writing keynote narratives, building product demos, and presenting new platform innovations to customers and partners- Shape messaging and positioning that clearly communicates product value and addresses real customer pain points across key industries- Create customer-centric content and campaigns that drive awareness and pipeline, including pitch decks, webinars, blogs, sales collateral, and email programs.
Education
Arizona State University
Bachelor's degree, Business Marketing
Skills
- Microsoft Word
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Marketing
- Management
- Cision
- Marketing Communications
- Editing
- Press Releases
- Digital Media
- Salesforce.com
- Event Planning
- Media Relations
- Event Marketing Strategy
- Broadcast
- Microsoft Office
- Sales
- Corporate Communications
- Crm
- Social Media
- Sales Operations
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