Nikki Cagle

About Nikki Cagle

I’ve spent over a decade at HealthCentral growing alongside the business—evolving my role as the work, the audience, and the industry have changed. What’s stayed constant is my belief that health isn’t just clinical or informational—it’s deeply human. It lives in stories, relationships, and the moments where people feel seen, understood, and less alone.Today, as VP of Social & Influencers, I set the vision for how our brands show up across social and creator ecosystems—ensuring our work connects community, culture, and business impact. I lead influencer and creator strategy, guide team focus and resourcing, and partner closely with senior stakeholders to align social with broader goals, partnerships, and revenue opportunities. But at the heart of it all is storytelling: using social as a place where real experiences meet trusted information.I’m proud to lead a team behind award-winning, social-first work across brands like HealthCentral and TheBody—work rooted in empathy, lived experience, and authenticity. Together, we build communities that don’t just inform, but connect—because making health human means honoring the people living it every day.

Experience

1. Vice President, Social & Influencers

   HealthCentral

   Jan 2026 — Present

   I lead the vision for social and creator strategy across brands—ensuring social drives meaningful audience growth, partnerships, and revenue to support business goals. I oversee influencer programs, guide team focus and resourcing, and act as a senior strategic partner to internal stakeholders as we build social-first, HUMAN-centered health brands.

Education

• University of Maryland Global Campus

  Bachelor of Arts (B.A.), Communications

  2005 — 2008

Skills

• Non-Profits
• Program Development
• Health Education
• Board Development
• Stewardship
• Annual Giving
• Text Editing
• Grants
• Copy Editing
• Fundraising
• Grant Writing
• Event Planning
• Philanthropy
• Healthcare
• Creative Writing
• Community Outreach
• Community Development
• Volunteer Management
• Prospect Research
• Newsletters
• Nonprofits
• Beauty Industry
• Social Media
• Public Speaking