Nikki Barr
Global Head of Martech and Innovation @Shell
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WORK HISTORY
Global Head of Martech and Innovation @Shell
London, GB
Designing and implementing the foundational roadmap for enterprise-wide AI scaling- Leading a global team to unify tech stacks across web, social, and content planning platforms- Established a first-of-its-kind Martech Forum to integrate customer data (CDP) and loyalty systems- Managing global vendor relationships and global budgets with a focus on simplification and efficiency
EDUCATION
Kingston University
Bachelor's degree (Hons), Journalism
ABOUT NIKKI BARR
I’ve spent 19 years operating in the space where technical roadmaps meet commercial reality. My job is to act as the translator: taking complex IT infrastructure and turning it into a growth engine that the business actually understands and can use.I specialise in cutting through departmental noise to simplify global tech stacks and scale emerging technologies, like AI, from pilot to enterprise reality. I’m less interested in the \'latest shiny tool\' and more interested in whether that tool actually delivers for the stakeholder/customer and the bottom line.Currently leading the charge at Shell, I focus on:* Being the \"Bridge\": Aligning Developers, BAs, and Product Owners with executive business goals* AI Strategy: Building the data foundations and governance for global AI adoption* Simplification: Stripping away the redundant \'tech bloat\' to improve efficiency and stakeholder experiencePeople First: Leading through psychological safety and servant leadership to build high-performing, global teams.I’m a firm believer that technology should be a quiet enabler of great work, not a loud distraction.I pride myself on being able to deep-dive into technical specifications with developers while maintaining a high-level strategic view for business leaders to ensure every tool serves a clear commercial purpose.
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