Nikita B
Customer Marketing Leader | Driving Strategic Storytelling & Pipeline Influence
- Role
- Program Lead, Reference Concierge, Global Customer Advocacy at Rubrik
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Nikita B
Customer Marketing and Advocacy leader with 8+ years of experience transforming customer success into a competitive advantage. I specialize in building scalable advocacy programs, shaping strategic storytelling, and aligning with sales, marketing, and product teams to influence pipeline, retention, and brand credibility.Across high-growth companies like Rubrik, Cisco, Upwork, and Cognizant, I’ve led the end-to-end orchestration of impactful customer stories—from reference strategy to content enablement—ensuring every customer voice reinforces business goals and go-to-market impact.
Experience
Program Lead, Reference Concierge, Global Customer Advocacy
Apr 2024 — Present · Bengaluru, IN
Strategic leadership in global customer reference initiatives, aligning advocacy programs with revenue growth and organizational objectives.• Design and implementation of scalable digital request processes, enhancing collaboration between sales, marketing, and customer success teams.• Development and management of a robust global reference network, with strategic matching of top customers to high-impact sales opportunities.• Cross-functional partnership to drive adoption and establish clear SLAs, ensuring consistent, high-quality customer engagement.• Utilization of data-driven insights for program optimization and direct revenue influence.Evaluation and recommendation of technology solutions to enable program scalability and long-term success.
Education
Bharathidasan Institute of Management Tiruchirapalli
Master of Business Administration
2016 — 2018
Narayana Junior college Vijayawada
High School Diploma
2007 — 2009
St.Johns Public School, Vijayawada
Matriculation
1995 — 2007
Velagapudi Ramakrishna Siddhartha Engineering College
BTech - Bachelor of Technology
2009 — 2013
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.