Nikita Sherbina
CEO & Co-founder @Aiscreen Digital Signage
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WORK HISTORY
CEO & Co-founder @Aiscreen Digital Signage
AZ, US
At AIScreen, we\'re committed to supercharging the way companies display, interact with, and action on key news and information. In an era of crowded and \'always-on\' communication, screens help companies simplify and broadcast their communications through a visually compelling, easy-to-use tool.Enterprise businesses in the hospitality, entertainment, fitness and healthcare industries rely on AIScreen’s technology to create deeper brand engagement and maximize profitability and efficiency. • Collaborated with 10+ engineers and designers to build MVP for customers.• End-to-end company strategy & identity: company goals, identity, guidelines, roadmaps aligning, company positioning, and competitive advantages.• Work directly with customers and to pinpoint problems related to their traditional. Design and develop automated, fully digitized scalable solutions to these problems for any size business• Collaborated across multiple stakeholders from marketing, design, and engineering to build new product features • Cross collaborated with marketing team and sales teams to draft product positioning documents for new client acquisitions.• Product Strategy: ideation, vision, road mapping, product positioning, go-to-market planning.• Product Management: product requirements, backlog management, user flows, user stories, release notes• Project Management: scheduling, cost control, risk and quality control, multi-project management• Product Marketing: product marketing planning, messaging, digital advertising.• Data Analysis: Excel proficiency, working knowledge of Google Analytics, Google Search Console, Ahrefs, SEMrush• Research: user research, market research, competitive analysis.• Cross-team collaboration: engineering, design, customer support, business operations, executive suite• Taught and manage 2 people to collect data of our ICP.• Using Software Development methodologies: Agile, Scrum• Using tools for project management: JIRA, Confluence
EDUCATION
V. N. Karazin Kharkiv National University
Bachelor of Business Administration - BBA, Grade: Cum. GPA: 3.48 / 4.0 Major GPA: 3.5 / 4.0
ABOUT NIKITA SHERBINA
I started life in publishing and marketing, moving intodigital and digital start-ups, then to agency work andfinally to digital products which feels like my true \'home\'.Along with my co-founders, we\'re rapidly buildingAIScreen as a global SaaS company.I believe that we need to think more creatively about theway we work and the way we nurture talent within ourcompanies. Technology is playing a role in connectingphysical spaces and by extension, people.
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