Nikita Bhatia
Digital Marketing Strategy & Execution | Project Management
- Role
- Digital Marketing Project Manager at Workday
- Location
- Newark, CA, US
- LinkedIn followers
- 500 followers
About Nikita Bhatia
A results-oriented digital leader and experienced project manager with a proven track record of driving revenue growth and enhancing user experiences. I excel at spearheading digital strategies, leading and mentoring cross-functional teams, and leveraging data-driven insights to optimize performance across web. My expertise spans the full project lifecycle, from conception and design to development, testing, and launch, including extensive experience with A/B testing, SEO analysis, content personalization, and agile methodologies. I am adept at collaborating with executive leadership, managing high-visibility campaigns, fostering operational excellence within digital teams, and consistently delivering projects on time. Constantly recognized as a self-starter, creative problem solver, and thoughtful leader.SKILLS: Jira, Workfront, Asana, Trello, Adobe Analytics, Google Analytics, Content Square, Microsoft Office Suite, Miro, Figma, Data Analysis, Time Management, Digital Strategy, Digital Marketing, SEO, A/B Testing, Problem Solving, Leadership, Collaboration
Experience
Digital Marketing Project Manager
Jun 2022 — Present · Pleasanton, CA, US
Spearheaded the vision, strategy, and execution of web experiences, from conception to launch.• Led cross-functional teams, including project managers, UX/visual designers, writers, web producers, developers, and agency partners, in the design, development, and delivery of digital experiences.• Leveraged web and SEO analytics to create data-driven reporting dashboards and presented insights to stakeholders to secure investment in new digital projects.• Established and monitored key performance indicators (KPIs) for user engagement and conversion and continuously optimizing for improved results. • Developed the digital strategy and roadmap for the Careers website, focusing on creating engaging experiences that attract and convert qualified candidates. • Created and maintained the Digital Team\'s wiki, including training guides, project templates, and standardized project initiation and planning schedules.• Championed operational excellence within Digital teams by implementing iterative processes, proactively addressing challenges, and effectively managing shifting priorities.
Education
Ira A. Fulton Schools of Engineering at Arizona State University
Master’s Degree, Technology (Graphics Information Technology)
2016 — 2017
Ira A. Fulton Schools of Engineering at Arizona State University
Bachelor’s Degree, Graphics Information Technology
2012 — 2015
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