Nikita Sikri
B2B SaaS Content Writer & Strategist @ Webgility | Writer & Editor | I help your business get more eyeballs and boost conversions by crafting purpose-driven content
- Role
- Building Aim2write at Aim2write
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Nikita Sikri
Content is no longer just about publishing articles, it\'s about driving visibility…
Experience
Building Aim2write
Mar 2021 — Present · Gurugram, IN
Aim2write\'s approach helps your businesses develop a clear and effective B2B strategy to drive growth and revenue. By combining human expertise with AI tools, I specialize in crafting content in SaaS, AI, eCommerce and Digital Marketing domains. Our high-quality blogs/articles help your brand establish a strong online presence and improve your visibility in the SERPs by implementing SEO practices. My purpose of launching Aim2write was not only to convey information, ideas, or messages to the audience but to write content that truly connects with the customers, communities, and users I serve.So, how do I write B2B blogs/articles on Aim2write? Here is the logical sequence I follow: As headlines are one of the most important parts of blogs, I use power words that evoke emotion or curiosity in the readers. While curating headlines, I also prefer including numbers or specific benefits that users will have after reading my piece of content. For example,\"5 Proven Ways to Double Your Conversion Rate in 30 Days\" is more effective than \"How to Improve Conversions.\"After comprehending the brand, its persona, and the search intent, I next study the competition and gather insights about my target audience by focusing on their demographics, interests, pain points, and motivations. Leveraging Ahrefs Keyword Explorer or Writesonic Keyword Researcher, I choose the keywords by analyzing their volume, competition, and difficulty. Usually, I prefer using long-tail keywords that target a specific niche audience rather than short-tail keywords that target a broader audience.Then, I create the outline of the article or blog post, including the H1 and all H2s, H3s, and H4s (if any). Preparing the outline sets the stage for what I plan to address through my reading material and queue up interesting & relevant stuff. Quality is the cornerstone of every piece I write, ensuring that each word works to engage and convert.
Education
Maharshi Dayanand University
Master of Business Administration - MBA, Marketing
2011 — 2013
Kalindi College
Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services
2008 — 2011
Meerut public school
Master of Business Administration - MBA, HR in Marketing
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