Nikita Sharma
Product Manager @Reliance Industries Limited
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WORK HISTORY
Product Manager @Reliance Industries Limited
Mumbai, IN
Led product benchmarking and competitor analysis to drive brand visibility and loyalty program effectiveness.•Executed national and regional ATL/BTL campaigns, exhibitions (ACETECH, Matecia), and influencer meets with architects.• Developed pricing strategies and executed market research for successful product positioning.• Managed team leadership and provided sales support for ATL & BTL marketing campaigns.•Designed and led loyalty and engagement programs for carpenters and influencers across India.•Spearheaded digital transformation: revamped website with personalized consumer journeys, improved SEO, and integrated WhatsApp & chatbot journeys via Haptik.
ABOUT NIKITA SHARMA
I’m Nikita — a product manager working at the intersection of product, brand, and…
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