Nikita Kanchan
VP - Digital Messaging & Clcm @HSBC
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WORK HISTORY
VP - Digital Messaging & Clcm @HSBC
Mumbai, IN
EDUCATION
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
PGDMM, Marketing
Padmabhushan Vasantdada Patil Pratishthan's College of Engineering
BE, Electrical and Electronics Engineering
BGIT
Diploma in Electronics And Telecommunication
SKILLS
ABOUT NIKITA KANCHAN
Digital Marketing Leader with 13+ years of experience specialized in performance marketing, lifecycle engagement, and automated communication within highly regulated BFSI environments. Proven track record of delivering measurable P&L impact by aligning digital strategy with growth targets.Key Professional Highlights: • HSBC: Leading advanced marketing automation and hyper-personalization strategies to drive global digital engagement. • HDFC Life: Spearheaded SEO/SEM initiatives resulting in 80% organic traffic growth and a 140% boost in lead generation. • Hyatt Hotels: Led end-to-end digital strategy for 10+ hotels, sustaining performance through the COVID-19 period.Technical Ecosystem & Strategic Expertise:MarTech Stack: Power-user of Salesforce Marketing Cloud, Adobe Experience Manager (AEM), CDPs, and GA4 for data-driven journey design and BI reporting.Search Engine Marketing (SEM) & Performance: Lead-generation specialist with expertise in Google Ads (PPC), conversion rate optimization (CRO), and managing high-stakes budgets to drive 140%+ lead boosts.Search Engine Optimization (SEO): Deep technical and content SEO knowledge, driving 80% organic growth through advanced keyword strategy, link building, and visibility optimization in competitive BFSI markets.Social Media Marketing & Engagement: Expert in developing cross-platform social strategies that enhance brand visibility, foster community engagement, and align with broader digital acquisition goals.
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