Nikita Bhasin
Creative Editor & Anchor @INDmoney
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WORK HISTORY
Creative Editor & Anchor @INDmoney
Gurugram, IN
Scripted & anchored daily market update videos that simplify finance for a wide audience- Host of INDmoney podcasts, leading conversations on money, markets, and content that sparks real learning- Conceptualised, storyboarded & executed ad campaigns (performance + creative), writing scripts that directly address user pain points and drive conversions- Built relatable, Hinglish skit-based ads tailored for both Indian & US audiences, making complex finance feel everyday and fun- Worked closely with editors & designers to handle post-production, ensuring sharp, engaging, and platform-ready content- Pioneered new content IPs for long-form conversations, adding fresh perspectives around money and personal finance- Known for creating scroll-stopping hooks and story-driven scripts that blend marketing, education, and entertainment.
EDUCATION
TBS Education
MSc, Marketing, Management and Communications
Lady Shri Ram College For Women
Bachelor's degree, Journalism
SKILLS
ABOUT NIKITA BHASIN
Hi, I’m the girl you’ve been watching on your feed when INDmoney pops up.From reels that simplify finance → to podcasts that spark real talk → to ads that actually make you stop scrolling, that’s been my world for the last 2 years.Before that? I spent 3 years in social media, learning what makes people click, share, and care. Now I bring all of that into content that’s sharp, relatable, and a little bit fun (because finance doesn’t have to be boring).I’m part content creator, part anchor, part marketer, and fully obsessed with finding the right hook.If you’re into fresh ideas, campaigns that don’t feel like campaigns, and stories that connect, we’ll get along just fine
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