Nikita Balani

Experience

1. Senior Process Executive

   Cognizant

   Jul 2023 — Present · IN

   Working for Client Google, Helping Industry Top client in Optimization of their Ads Account- As a performance marketer, I work on external (Client/Advertiser facing) products like AdWords (Display and Video advertising) and Analytics (web analytics to measure Pay Per Click Return On Investment) providing support to client employees and Advertisers / clients directly on campaign performance-related issues- Provide unique and creative ideas of campaign management and optimization- Provide and implement recommendations for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with advertisers marketing goals- Provides prompt and efficient service to Customers and Account Managers including the appropriate escalation of Customer’s issues - Demonstrates excellent time-management skills and the ability to work independently while using departmental resources, policies and procedures - Maintains acceptable performance metrics such as quality, productivity, first contact resolution, and attendance - Actively seeks solutions through logical reasoning and data interpretation skills and identifies trends to appropriate channel including improvement suggestions

Education

• Web Marketing Academy

  Digital Marketing Certification, Marketing & Advertising

  2019 — 2020

• Integral University, Lucknow, Uttar Pradesh

  Bachelor's degree, Computer Science

  2016 — 2019