Nikita Bajaj

About Nikita Bajaj

Coming from Alwar, Rajasthan, I began on a medical path but soon realised my creative side belonged in fashion which led me to join NIFT, Bengaluru.Graduated and joined Aditya Birla Fashion and Retail as a menswear designer, worked with Allen Solly, Louis Philippe, and Peter England for 3.5 years. To give myself a broader view of fashion industry and to work alongside with curious minds I joined slice (then a fintech startup, now a bank) as a Social Media Manager and evolved into a Brand Marketing Lead, shaping brand strategy through a strong creative lens.Then came the big question: What next?Began observing everyday problems-dating being one of them. Online dating came with trust issues, so teamed up with a friend to build an offline dating experience soon realising that, even offline, trust remained a major barrier. We parted ways after a few months, learning that good ideas demand patience.Then one random day, got introduced to a lingerie consultant, who helped me pick the right size. And, what a phenomenal feeling it was to wear something that my body fits in perfectly. Worth every rupee! Curiosity led me to Sri Lanka and China to understand lingerie manufacturing, where I uncovered the key operational challenges this industry comes with. That\'s when the idea evolved. Sleepwear felt like the right starting point—an underserved category that sits close to lingerie and women. If I talk apart from the journey so far, am someone who likes to tell and hear stories.You’ll often find me at networking events, trying out new activities, slowly getting better at pickleball—and spending time with my poodle who has my heart.Always up for conversation over anything fun and fashion.

Experience

1. Founder

   Koyé

   Jul 2025 — Present · Gurugram, IN

   Building koyé — India\'s first climate-smart restwear brand for women.No one designs for rest. We\'re changing that.Fabric sourcing. Product design. Supply chain. Brand. Go-to-market. All of it.First collection dropping soon → houseofkoy.com

Education

• National Institute of Fashion Technology India

  Bachelor's degree, Fashion/Apparel Design

• GrowthX®

  GX-14, Growth Marketing