Nikita Aswani

WORK HISTORY

EDUCATION

ABOUT NIKITA ASWANI

Team Lead - Content at Travelwings.com, a leading Dubai-based OTA, with over 6 years of experience managing the company\'s content across various platforms to meet the business objectives and brand goals. Skilled in content effectiveness analysis in sync with brand guidelines and their implementation.Manage the entire content lifecycle, from ideation to creation, editing, and publication across multiple platforms. Create content that is consistent in brand voice and adheres to regulatory guidelines. Well-versed in travel industry trends, project/brand management, and executing to a plan. Implement SEO best practices and understand audience development to increase content visibility and engagement. Strong communicator, adept at cross-functional collaboration, and leveraging technology for efficiency.Current Role Requirements;Blogs for travel storytelling, travel destinations e-guide, SEO-optimized content, Email newsletters, and promotional campaigns; LinkedIn administration for the organisation; and collaboration with designers to enhance website landing page content.https://journal.travelwings.com/author/nikita/ features 250+ blogs, web stories, and master blogs I wrote, with many providing good traction to the travel portals\' brand equity.Past Experience;Experienced in brand monitoring, communication strategy, and planning with over a 10 years in advertising and brand communication. Former Sr. Brand Account Director at Lintas India, SSC & B Lintas & Lowe Lintas, guiding brands like TAFE, Sterling Resorts, KONE, and Fairever. Co-founder of Hightree Consulting, skilled in digital transformation, mar-tech, and consumer research. Led successful market communication roll-outs with a clear understanding of brand strategies and market nuances. Strong expertise in bridging traditional and digital brand communication.