Nikita Arora
Product Marketing Manager @IDFC FIRST Bank
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WORK HISTORY
Product Marketing Manager @IDFC FIRST Bank
Mumbai, IN
EDUCATION
Goa Institute of Management (GIM)
PGDM- BIFS
Jaspal Kaur Public School
12th
Satyawati College, University of Delhi
B.Com(Hons)
ABOUT NIKITA ARORA
As a Marketing Manager at IDFC FIRST Bank, I specialize in driving strategic growth and customer engagement across a diverse portfolio of banking products. With three years of experience in product marketing, I have successfully managed key offerings, including Savings Accounts, Corporate Salary Accounts, Government Banking, Current Accounts, Business Banking, and Startup Banking. My role encompasses a wide range of responsibilities, from conceptualizing and executing brand campaigns and print advertisements to orchestrating impactful product launches. I have also managed sponsorships for various Intellectual Properties (IPs), fostering valuable partnerships and enhancing brand visibility. In addition to these initiatives, I have led projects focused on onboarding journey communications, monthly engagement campaigns, and digital acquisition strategies. My approach is data-driven and customer-centric, ensuring that each campaign resonates with our target audience and drives measurable results. I am passionate about leveraging marketing strategies to create meaningful connections between customers and financial products, ultimately contributing to the bank\'s growth and success.
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