Nikita A.
Marketing Manager @ Infinita Lab | Strategic Marketing Management
- Role
- Marketing Manager at Basis Vectors Capital
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Nikita A.
As a Marketing Manager at Infinita Lab, I lead the 360-degree marketing strategies, budgeting, rebranding, and brand building for the company. I collaborate with internal and external teams to drive growth and communicate with senior leaders about marketing programs, strategies, and budgets. I also build best-in-class, performance-optimized acquisition strategy across different online and offline channels, and lead the execution of marketing programs from start to finish. I have over 9 years of work experience in various industries, such as E-commerce, Law Firm, Health Care, Astrology, Technology, Service-based, Product Based, and Travel. I am certified in Google Analytics, Google Ads Search, Google Ads Display, and Google Shopping, and have completed a digital marketing course. I have handled all marketing activities online and offline, including Influencer Marketing, SEM, SMO, SMM, SEO, Blogging, Facebook and Instagram Ads, Email Marketing, Newsletter Marketing, Market Places Optimization/Management, Reputation Management, and Content Marketing. I have also worked on Photoshop, Explaindio, and other online tools to create beautiful creatives and videos for social media and other online marketing platforms. I have a MBA degree in Marketing from IBS Pune, and a Bachelor\'s degree in Information Technology from Poornima Institute of Engineering and Technology. I am also an Instagram Influencer with 45k followers -@awifesperspective. My goal is to leverage my skills and expertise to deliver impactful and innovative marketing solutions that drive business growth and customer satisfaction. I am passionate about learning new things, exploring new opportunities, and challenging myself to achieve excellence. I value collaboration, creativity, and customer-centricity in my work.
Experience
Marketing Manager
Apr 2023 — Present · Gurugram, IN
Education
Jaipuria vidyalaya
High School, Science Maths
Poornima Institute of Engineering & Technology
Bachelor's Degree, Information Technology
2007 — 2011
ICFAI Business School Pune (IBS Pune)
Master of Business Administration (M.B.A.), Marketing, A
2012 — 2014
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