Nikilah Vani Prabu

About Nikilah Vani Prabu

I specialize in driving customer growth, retention, and engagement through lifecycle strategy rooted in customer insight, segmentation, and experimentation. I build cross-channel journey frameworks that help businesses scale acquisition, retention, and reactivation, connecting the right message and offer to the right customer moment, and continuously optimizing performance through analytics and testing.

Experience

1. Senior Manager, Lifecycle Marketing

   SimplePractice

   Aug 2023 — Present · Santa Monica, CA, US

   Owned lifecycle marketing strategy across acquisition, onboarding, retention, and expansion - designing experiments and cross-channel programs that improved activation, monetization, and long-term engagement.Led end-to-end lifecycle initiatives for key product areas (including ePrescribe and Track Your Hours), translating customer insights and data into targeted journeys, GTM campaigns, and personalization strategies. Partnered closely with Product, Data, Engineering, Creative, and Legal to prioritize high-impact opportunities and execute at scale.Built the foundation to support this strategy by enabling advanced segmentation, AI-driven targeting, and new channels (SMS, push), while streamlining production and improving deliverability, compliance, and operational efficiency.

Education

• Manonmaniam Sundaranar University

  Bachelor of Engineering, Computer Science

Skills

• Social Media Marketing
• Web Analytics
• Microstrategy
• Git
• Lead Generation
• Database Marketing
• Tableau
• Campaign Management
• Sdlc
• Responsys Interact
• Requirements Gathering
• Data Migration
• Business Objects
• Python
• Html
• Exacttarget
• Customer Relationship Management (Crm)
• Unica
• Adobe Marketing Cloud
• Digital Marketing
• Sql
• Management
• Email Marketing
• Crm
• Xml
• Online Marketing
• Analytics
• Testing
• Direct Marketing
• Marketing Strategy
• Oracle
• Teradata