Niki Shah
Data-Driven Marketing & Programmatic Strategist | Paid Media & Multi-Channel Campaigns ($5M+) | CTV/OTT Advertising | CRM & Retention Analytics | Audience Segmentation | SQL • Tableau • Python • AdTech
- Role
- Senior Marketing Analyst at The Learning Experience
- Location
- Edison, NJ, US
- LinkedIn followers
- 500 followers
About Niki Shah
I’m a data-driven marketing strategist with 5+ years of experience designing and…
Experience
Senior Marketing Analyst
Oct 2024 — Present · US
Planned and executed multi-channel paid campaigns to drive enrollment growth, combining creative strategy with data-backed budget allocation- Partnered with design and production teams to refine ad creatives, ensuring consistent brand messaging across all placements- Monitored KPIs and spend using Excel and Tableau dashboards, identifying optimization opportunities for maximum ROI- Coordinated campaign calendars with stakeholders, aligning marketing initiatives with seasonal events, influencer activations, and livestreams.Key Achievements- Lifted campaign ROI by 30% through creative testing and precise audience targeting- Reduced churn by 40%, generating $600K+ in incremental revenue through lifecycle-focused campaigns.Skills: Paid Media Advertising · Multi-Channel Marketing · Marketing Operations · Campaign Analytics · CRM (Salesforce, Marketo, HubSpot) · Excel & Tableau · Audience Segmentation
Education
Nagindas Khandwala College
High School, Business/Commerce, General
Mount Mary High School - India
Secondary School Certificate
Nagindas Khandwala College
Bachelor of Management Studies, Human Resources Development
2018 — 2021
Hult International Business School
Master's in International Business, Business Administration and Management, General
NMIMS CDOE
Diploma of Education, Finance and Financial Management Services
Hult International Business School
Master's degree, Business Analytics
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