Niki Roger

About Niki Roger

Discovering insights for bold storytelling, I develop actionable research to shape marketing and strategy for HBO and Max. Harnessing quantitative and qualitative analytics, I provide innovative thought leadership through accessible, story-driven, design-centric results that reflect consumers’ beliefs and motivations. With 20+ years of experience, I am a well-rounded researcher who provides actionable solutions to C-suite executives, consults cross-divisionally, and builds strong relationships along the way.

Experience

1. Senior Director, Global Market Research

   Hbo

   Mar 2020 — Present · New York, NY, US

   Deliver innovative and impactful quantitative and qualitative market research• Execute complex, global research by designing methodologies and developing insight-based recommendations • Conduct specialized research studies domestically and internationally (APAC, EMEA, and Latin America)• Manage all phases of the consumer research lifecycle, including concept testing, positioning, audience segmentation, and evaluation of key performance indicators• Proficient in consumer targeting, consumer journey mapping, creative asset testing, focus groups, focus group moderation, and brand tracking• Provide a voice of the consumer by identifying drivers to purchasing/watching and solutions to combat holdbacks• Experience with internal and external measurement tools (consumer panel, vendor-sourced primary, etc.)• Write questionnaires, analyze data tabs, and build and manage dynamic internal databases• Skilled at synthesizing large datasets, statistical methodology (TURF, AB Testing, Conjoint, Max Diff, etc.), and analysis• Expert at data visualization and clear communication of results• Work closely with executive leadership to proactively ensure that business questions are addressed• Partner with internal and external research cohorts to ensure continuity and efficiency • Collaborate across all cross-divisional teams to develop holistic stories (Strategy, Growth, Data Analytics and Intelligence, Marketing Analytics, etc.)

Education

• Florida State University

  Bachelor of Science - BS

• University of Central Florida

  Master of Science - MS

Skills

• Arianna
• Vision Critical's Sparq
• Rentrak
• Digital Marketing
• Google Analytics
• Ims Clear Decisions
• Moderating Focus Groups
• E-Poll / Q Score
• Npower and National Tv Toolbox
• Scarborough Research
• Marketbreaks
• Integrated Marketing
• Ad Views
• Lingo
• Entertainment
• Marketing Research
• Market Research
• Research
• Local Custom Toolbox
• Analytics
• Omniture
• Adobe Analytics
• Myevnts
• 2016 Wict Rising Leader
• Multitrak and Startrak
• Digital Media
• Television