Nikhita Kini

About Nikhita Kini

I bring 13 years of experience across creative and brand strategy, paired with a perpetual hunger to learn tech-led innovations. With a creative strategist’s brain and a soft spot for making brands look \"fun\", I specialise in AR and emerging tech where I work in a space where I make people look bizarre on their phones, while making brands look very, very good in boardrooms.Currently working with Snap Inc. as a Sr Creative Strategist, I\'m always finding ways to innovate advertiser experience on the platform using Snap\'s super-innovative AR led Tech Innovations. Previously consulted for DDB Singapore, creatively supporting their copy team that leads DBS Bank, POSB & iShopChangi. Formerly worked as a Creative Lead Strategist at ShareChat where I spearheaded the Creative division under Brand Solutions, building the M&E, EB/MM & FMCG markets. Formerly worked as a Creative Strategist at TikTok - ByteDance under the Global Business Solutions - North American & Brazil team.Formerly founded and led Brut. India\'s Branded Content division for their India operations.Formerly managed Culture Machine\'s popular OnO channels, Being Indian and Blush | Website, social strategy, branded content and social platform videos. My role required me to strategize, manage and curate pop-culture content. I managed a team of 8 who carefully analysed and understood how content consumption changes and immediately adapted to it to ensure relevance and relatability isn\'t compromised.Catered over a hundred brands and strategized/executed digital campaign plans for brands that include Nykaa, H&M, The Coca-Cola Company, Max Fashion, Loreal, Lakme, MP Tourism, Pepsi, Oppo, Netflix, Flipkart, Myntra, Amazon Prime and Reebok.

Experience

1. Senior Creative Strategist

   Snap Inc.

   Apr 2025 — Present · Mumbai, IN

   Strategising immersive AR lens experiences that help brands stand out by offering immersive, interactive alternatives to the usual content formats. Designing end-to-end campaigns powered by data and insights and customising creative strategies that fit each brand’s story and audience. Strong cross-functional collaboration during production. Coordinating with lens vendors, account managers, and servicing teams to ensure seamless execution and zero roadblocks. Here’s where I’ll be updating my Snap links for all the AR-led creative ideas as they go live. All projects are a collaborative effort with my Creative Producer, Brand Partners and the Lens Development vendors. Take out your Snap cam and scan the Snap codes to experience the lens!

Education

• University of Mumbai

  BMM, Advertising

  2009 — 2012

Skills

• Social Networking
• Social Media Marketing
• Powerpoint
• Integrated Marketing
• New Media
• Online Advertising
• Corporate Branding
• Creative Nonfiction Writing
• Social Media
• Creative Direction
• Advertising
• Public Relations
• Press Releases
• Digital Media
• Copywriting
• Blogging
• Media Planning
• Photoshop
• Web Content
• Television
• Social Media Advertising
• Brand Management
• Content Strategy
• Marketing Strategy
• Digital Strategy
• Content Writing
• Brand Development
• Marketing
• Video Editing
• Market Research
• Digital Copywriting
• Microsoft Office
• Online Marketing
• Content Development
• Marketing Research
• Creative Strategy
• Online Reputation Management
• Digital Marketing
• Creative Writing
• Conceptualizer