Nikhita Nalla
Senior Data Scientist @Blend
London, GB
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Oct 2024 — Present
Senior Data Scientist @Blend
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Architected Market Mix Models using OLS, Bayesian LSTM methods to evaluate ROI across 26+ media/promotion channels.• Conducted scenario-based simulations to optimize media spend, identifying high-ROI channels and enhancing marketing efficiency.
EDUCATION
2022 — 2024
Durham University
Master's of Data Science
N/A
National Institute of Technology Warangal
Bachelor of Technology - BTech
ABOUT NIKHITA NALLA
Senior Data Scientist with a Master’s in Data Science and 6+ years of experience building…
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