Nikhil Sapra
16 Years of experience in driving consumer centric brand marketing strategies that achieve the business objective.
- Role
- Chief Marketing Manager at Reliance Retail
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nikhil Sapra
A performance driven marketing professional with reputation to strategically work towards planning, creating & implementing relevant, successful & effective Brand campaigns. Have qualitative experience in 360 degree brand marketing activities – Strategic Marketing, Integrated Marketing Communication, ATL, BTL, Digital Marketing, e-commerce Marketing, Media Planning & Buying, PR, Export & Retail Marketing, Creative & content development, celebrity Management, Agency Management, Marketing Research, Team Handling, etc
Experience
Chief Marketing Manager
Mar 2023 — Present · Bengaluru, IN
Strategic Planning - Developing and implementing comprehensive marketing strategies for RRFL footwear brands ( Xlerate, Jivers, Feet up & Silk Feet ) Annual brand campaigns - Handling an advertising budget creative, marketing collaterals / promotion material for ATL ( TV, Press, Radio, OOH, etc )/ BTL ( POSM, Events, etc )Media Planning & Buying - Ensuring maximum Reach & Frequency (R&F) through effective Media Planning & BuyingDigital Marketing - Handling Digital activities under all 3 pillars – Owned, Earned & Rented Celebrity Management Managing celebrities - Hardik Pandya, Shruti Hassan & Vijay Devarakonda Vendor Management - Managing Ad / Media / Digital agencies, and all aspects of their projects
Education
Indian Institute of Management, Kozhikode
Master of Business Administration - MBA, Marketing
2019 — 2021
MICA | The School of Ideas
Post Graduate Certificate Programme in Advertising Management and Public Relations (PGCPAMPR)
2015 — 2016
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