Nikhil Samala
Digital Marketing Specialist | Performance Marketer | Google Ads & SEO Expert | eCommerce & Healthcare | 3+ Years Experience
- Role
- Performance Marketing Specialist at Vharmony Media
- Location
- Hyderabad, IN
- LinkedIn followers
- 500 followers
About Nikhil Samala
I’m Nikhil Samala, a Digital Marketing Specialist with over three years of experience in…
Experience
Performance Marketing Specialist
Sep 2025 — Present · Hyderabad, IN
As a Performance Marketing Specialist, I was responsible for driving measurable growth through data-driven digital marketing strategies. My role focused on planning, executing, and optimizing campaigns across multiple performance channels to maximize ROI and achieve business objectives.Key Responsibilities:Developed, managed, and optimized paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels.Conducted in-depth keyword research, audience targeting, and A/B testing to improve campaign performance.Analyzed campaign performance metrics (CTR, CPC, CPA, ROAS, Conversion Rate) and provided actionable insights to stakeholders.Collaborated with creative and content teams to develop compelling ad copies, creatives, and landing pages that enhanced user engagement and conversion.Implemented tracking and attribution models (Google Analytics, Tag Manager, UTM parameters) to measure and report ROI.Monitored budgets, forecasted spend, and ensured efficient allocation of marketing investments.Stayed updated on digital marketing trends, platform updates, and competitive landscape to drive continuous improvement.
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