Nikhil Narayanan
Marketing Leader | Listed Among Top Digital Marketers in India | Freelance Writer
- Role
- Associate Director, Corporate Marketing at Cognizant
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nikhil Narayanan
Currently, I am the Associate Director of Social Media Marketing at Cognizant.During the past 13 years at Cognizant, I have worn multiple hats in the realm of social media, leading strategy, operations, content, digital marketing automation, analytics, influencer marketing, listening, earned/owned/paid media, social selling, account-based marketing (ABM), governance & policy, and video marketing. This encompasses the whole nine yards of B2B marketing on social media. I still wear some of these hats, while I have outgrown others.I have hands-on experience in handling paid campaigns on Twitter, LinkedIn, and Youtube, from strategy to execution.About a millennium ago (not that far back!), I worked closely on the implementation of Demandbase, the IP-based full funnel marketing solution.Around pre-Cambrian times, I was an accomplished Product Manager of digital marketing apps. These included apps on Facebook, apps based on Facebook/Twitter/LinkedIn/Slideshare/Youtube APIs, mobile apps on iOS and Android, and a Joomla-based networking platform exclusively for clients. I have extensive experience in leading and working with cross-functional teams to deliver world-class products. I was recognized for building products that consume APIs from the ‘social web’ and achieve business goals. Thanks to my long career at Cognizant and the evolution of social media, not even remnants of these things exist now.(Translation: don’t ask me for proof)Before I started at Cognizant, I spent about a year trying to build a social media analytics app for a market that was still adopting social media. I was early by maybe five years. Guess what? The product bombed in the market. While doing so, I ended up being a self-styled Balsamiq rockstar.As an experienced digital strategist, I have worked closely on Cognizant’s social media presence from its initial days and have helped the brand build a strong presence across channels such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Google+(remember that?), Slideshare, and Scribd.
Experience
Associate Director, Corporate Marketing
Oct 2018 — Present · Bengaluru, IN
Education
Symbiosis Institute of Business Management, Pune
MBA, Sales & Marketing
2005 — 2007
Kendriya Vidyalaya
AISSCE, Physics, Chemistry, Biology, Mathematics
1996 — 1998
National Institute of Technology Warangal
BTech, Electrical & Electronics Engineering
1998 — 2002
Skills
- Consulting
- Analytics
- Business Strategy
- Team Management
- Go-to-Market Strategy
- Mobile Devices
- Social Recruitment
- Social Media
- Requirements Analysis
- Cloud Computing
- Market Insights
- Competitive Analysis
- Start-Ups
- Marketing
- Software Project Management
- Crm
- Business Analysis
- Program Management
- Market Research
- Social Media Application Development
- Vendor Management
- Web 2.0
- IT Strategy
- Business Development
- Digital Marketing
- Agile Methodologies
- Management
- Business Intelligence
- Product Strategy
- Product Development
- Agile
- Cross-Functional Team Leadership
- Enterprise Software
- Project Management
- Rfp
- Social Media Analytics
- Saas
- Business Analytics
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