Nikhil Mehla

About Nikhil Mehla

I am a passionate Growth Engineer who thrives on creative marketing and delivering real value to consumers. I firmly believe that when you focus on giving value, acquisition follows naturally. By combining this mindset with my technical expertise, I’ve helped brands skyrocket their sales and achieve remarkable growth.Over the past eight years, I’ve managed ad spends exceeding $4 million across Google Ads and Facebook Ads, driving significant results in industries like Real Estate, Education, E-commerce, and Healthcare (both B2B and B2C). Analyzing consumer metrics and crafting strategies to maximize customer acquisition is where I excel. Creating high-converting sales funnels is my forte, and I take pride in designing systems that drive measurable impact.Working in startups and fast-paced environments has sharpened my ability to navigate cultural nuances, manage diverse teams, and consistently deliver high standards under challenging conditions.I absolutely love diving deep into user data, uncovering patterns, and discovering new dimensions that unlock growth opportunities. It’s not just about numbers for me—it’s about understanding the story they tell and using that insight to drive success.

Experience

1. Sr Performance Marketing Manager

   36 PRESENTS

   Mar 2022 — Present · Auckland, NZ

   Responsible for meeting KPIs of all the ongoing campaigns- Media planning for clients- Understanding clients\' needs & match them with marketing objectives & platforms suitable for it- Troubleshooting pixels & campaigns setups - Monitoring & maintaining even pacing of campaigns - Analysing traffic & user behavior and taking data-driven decisions to bring results- Overviewing process from executing media planning to campaign set-up to creating a dashboard to meeting KPIs- From planning a go-to strategy to implementation and then bringing results out of it- Managing major & complex campaigns while overseeing junior campaign managers & their problems- Involved in major client pitch, strategy, and deck creation- Responsible for overall ad operations- Manages the company’s day-to-day media inventory including campaign trafficking, delivery, optimization, reporting, and inventory forecasting/analysis- Onboarding new programmatic platforms with a wide variety of features & inventory- Bringing new & valuable processes to uplift the growth of the team & company- Planning & executing OOH campaigns as well- Creating, managing & modifying Bulk campaign updates with the help go Google Ads Editor- Training & educating team members to enhance their knowledge base- Negotiating & then executing direct buy deals from publishers- Generating quality leads- Strategic thinking to solve client problems- Building & executing A/B testing & multivariate tests according to an optimization strategy and testing plan- Maintaining advertiser\'s accounts from violating any policies - Solving & prioritizing all Adhoc requests- Planning re-marketing strategies

Education

• CHANDIGARH UNIVERSITY

  Bachelor of Engineering, Computational Science

• CHANDIGARH UNIVERSITY

  Bachelor of Technology (B.Tech.), Computer Engineering