Nikhil Paul
Senior Assistant Vice President, Business Consulting at HSBC
- Role
- Senior Assistant Vice President at HSBC
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nikhil Paul
A professional with over 14 years of progressive experience in Channel Analytics, Digital analytics, Media Analytics, Digital marketing analytics, Advanced analytics, Multi touch attribution, Website Optimization. Accomplished at creative development, website operations, digital platform management and collaborating effectively with stakeholders, vendors and clients. • Channel Analytics & Reporting• Digital Analytics & Tag Optimization• Media Analytics, MTA & ROMI• Email Analytics• CDP & Omni Channel• Website & Customer Journey Optimization• Offline Analytics• E2E stitching• Advanced analytics
Experience
Senior Assistant Vice President
Sep 2023 — Present · Bengaluru, IN
Insights to develop marketing and targeting strategies across different channels• Leading the Digital & Media team to identify new opportunities and product uptakes• Product page & funnel optimization for avoiding customer pain points• Collaborating with Retail & Corporate business for identifying cross LoB opportunities• Managed end-to-end process for digital media and clickstream; came up with multiple dashboards to support Digital & marketing teams
Education
Mother Arts & Science College
BSc, Computer Science
2003 — 2006
St.Joseph's H.S.S Pavaratty
+2, Computer science
2001 — 2003
Vidya academy of science and technology
MCA, Computer Applications
2006 — 2009
S.N.G.S.H.S Karamuck
Schooling
1997 — 2001
Skills
- Landing Page Optimization
- Sem
- Strategy
- E-Commerce
- Search Engine Optimization (SEO)
- Microsoft Sql Server
- Social Media Measurement
- Competitive Analysis
- Social Media Marketing
- Webtrends
- Reports
- Web Marketing
- Dashboard
- Online Marketing
- Digital Marketing
- Google Webmaster Tools
- Webtrends Analytics
- Omniture
- Google Adwords
- Core Metrics
- Microsoft Excel
- Powerpoint
- Web Analytics
- Online Advertising
- Search Engine Marketing (Sem)
- SEO
- Smo
- Analytics
- Business Intelligence
- Ppc
- Sql
- Business Intelligence Tools
- Google Analytics
- Revenue Analysis
- Campaign Management
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