Nikhil Lade
Digital Marketing Manager @State Bank of India
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WORK HISTORY
Digital Marketing Manager @State Bank of India
Mumbai, IN
EDUCATION
University of Mumbai
Master of Management Studies, Marketing
University of Mumbai
Bachelor of Management Studies, Marketing/Marketing Management, General
ABOUT NIKHIL LADE
As a digital marketing practitioner with over eight years of experience, I focus on crafting and executing impactful digital strategies and digital transformation that drive organizational growth.At State Bank of India, I contribute to -• cross-functional collaborations for discovery and development of use cases, integrations and delivery of MarTech enablement • operational planning and management of digital campaigns (ETB and NTB) for digital products • leveraging expertise in AdTech for improving the digital advertising stack.Previously, at LS Digital Group, I collaborated with cross-functional teams to deliver client success through tailored digital marketing solutions, programmatic and direct campaign deals for brands across diverse industries such as BFSI, travel, e-commerce, and consumer durables. Hands-on experience of digital advertising, measurement and planning platforms viz, Google Ads, Meta Ads, LinkedIn, Quora, DV360, Firebase, Branch, Appsflyer, GA360, Taboola, TheOptimizer, Unica, Comscore, SemRush, SimilarWeb.
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