Nikhil Gupta

About Nikhil Gupta

I am a seasoned financial services industry professional with extensive experience managing complex P & Ls,driving business growth and profitability. Over the last 25+ years, I\'ve gathered diverse global experience in strategy, product development, marketing, customer engagement, operations and analytics, in progressively senior roles. I\'ve developed vital expertise in managing operational risk, and working the matrix to get the job done at large institutions.In my current role at Citi, I am the head of the cardmember benefits team, responsible for developing new cardmember benefits as well as managing existing benefits, driving cardmember spend, digital engagement, advocacy and revenue. I led P & Ls for Cashback credit cards, Small Business cards and the Near Prime segment in my previous role at Citi. I launched the Citi Custom Cash card in 2021 and refreshed the Citi Double Cash card in 2022.

Experience

1. Managing Director, Head of Cardmember Benefits, Us Branded Cards

   Citi

   Oct 2023 — Present · Wilmington, DE, US

   Responsible for developing new cardmember benefits as well as managing existing benefits, driving cardmember spend, digital engagement, advocacy and revenue for the $102B Branded Cards business.Driving ~$100M in expected 2025 revenue via Merchant Offers, Citi Shop, and other benefits, with a projected double impact by 2029Launched Citi Shop browser extension in Q1 2024, significantly accelerating 2025 adoption and engagement for seamless online savingsElevated card appeal and usage by integrating new travel, dining, and entertainment benefits into products (e.g, Citi Strata Elite), attracting affluent customersLaunched Delaware chapter for the Asian Heritage Network across Citi sites in the area to help career development, community participation, company and cultural awareness

Education

• Indian Institute of Technology, Delhi

  Master of Business Administration - MBA, Marketing

• Columbia University

  Executive Education Program

• Indian Institute of Technology, Roorkee

  Bachelor of Science - BS, Industrial Engineering

• The University of Georgia

  Principles of Marketing Research certification, Marketing Research

• Stanford University Graduate School of Business

  Executive professional development program, Leading through Personal Excellence

Skills

• Account Acquisition
• Project Management
• Loyalty Marketing
• Marketing Science
• Direct Marketing
• Business Analytics
• Management
• Consulting
• Customer Insight
• Segmentation
• Customer Satisfaction Research
• Portfolio Management
• Competitive Analysis
• Customer Experience
• Program Management
• Financial Services
• Crm
• Offer Strategy Management
• Product Development
• Predictive Analytics
• Market Research
• Marketing Analytics
• Marketing Research
• Channel Marketing
• Loyalty Programs
• Business Development
• Business Analysis
• Predictive Modeling
• Customer Satisfaction Analysis
• Leadership
• Cross-Channel Reporting
• Credit Cards
• Multi-Channel Marketing
• Customer Analysis
• Strategy
• Marketing
• Database Marketing
• Customer Acquisition
• Brand Awareness
• Portfolio Optimization