Nikhil Gaud
Performance Marketing Expert | Google & Meta Ads | Affiliate Marketing | ROI-Driven Media Strategy
- Role
- Sr Marketing Specialist at Alacrity E-Commerce Solutions Private Limited
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Nikhil Gaud
With over 8 years of experience in the performance marketing landscape, I specialize in turning digital ad spend into measurable revenue. From high-growth e-commerce brands to complex lead-generation funnels, my focus is always on the metrics that matter: ROAS, CPA, and Conversion Rate.What sets me apart is my ability to manage the full digital ecosystem. Beyond mastering Google and Meta Ads, I have a proven track record in building and scaling Affiliate Marketing channels, leveraging strategic partnerships to drive high-quality traffic and revenue without the overhead of traditional PPC.What I bring to the table- Multi-Channel Strategy: Expertise in Search, Display, YouTube, Demand Gen, PMax, Shopping, and Social Ads (Meta/Instagram)- Affiliate Marketing & Partnerships: Scaling affiliate networks and managing performance-based partnerships to diversify revenue streams- Technical Mastery: Deep knowledge of GTM, conversion tracking, UTM/GCLID attribution, and CRM integration- Data-Driven Growth: Constant A/B testing and CRO to ensure every campaign is leaner and more profitable than the last- Diverse Industry Insights: Proven track record across Education, E-commerce, Real Estate, FMCG, and Healthcare.I thrive in fast-paced environments where data dictates the strategy and results are the only benchmark for success.Let’s connect: g••••••••@gmail.com +91••••••••53
Experience
Sr Marketing Specialist
Alacrity E-Commerce Solutions Private Limited
Jan 2025 — Present · Nagpur, IN
Manage Google Ads, Meta Ads, and Affiliate Marketing campaigns for e-commerce and lead generation projects.• Plan and execute full-funnel paid media strategies across Search, Performance Max, Display, and Meta conversion campaigns.• Optimize bidding strategies, audience targeting, and creatives to improve CTR, CPA, and ROAS performance.• Implement conversion tracking using GTM, GA4, and Meta Pixel to ensure accurate campaign attribution.• Scale affiliate marketing channels and partnerships to increase revenue contribution and traffic acquisition.• Conduct continuous A/B testing of ads, audiences, and landing pages to improve conversion rates.
Education
Yoganand Madhyamik Vidyalaya,Partur,Jalna
High School, State Board
2000 — 2006
Dr.Babasaheb Ambedkar Marathwada University,Aurangabad.
Bachelor’s Degree, Computer Science
2008 — 2011
Vivekanand Arts, Sardar Dalip Singh Commerce & Science College, Aurangabad
High School, Mathematics and Computer Science
2006 — 2008
Dr.Babasaheb Ambedkar Marathwada University,Aurangabad.
Master’s Degree, Computer Science
2011 — 2014
Skills
- Link Building
- Java
- Digital Marketing
- C++
- SEO
- Smo
- C#
- C
- Microsoft Office
- English
- Public Speaking
- Google Adwords
- Search Engine Optimization (SEO)
- Microsoft Excel
- Powerpoint
- Google Webmaster Tools
- Google Analytics
- Dbms
- Teamwork
- Keyword Research
- Research
- Html
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