Nikhilesh Sharma
Senior Brand Manager - Black Diamond Cheese and Lactantia Tablespreads @Lactalis Canada
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WORK HISTORY
Senior Brand Manager - Black Diamond Cheese and Lactantia Tablespreads @Lactalis Canada
Etobicoke, ON, CA
EDUCATION
Punjab Engineering College
Bachelor of Engineering - BE
Indian Institute of Management, Kozhikode
Post Graduation
Harvard Business School Online
Titan for Future leaders
SKILLS
ABOUT NIKHILESH SHARMA
Nikhilesh is results-oriented marketing professional with 9+ years of experience in marketing with CPG firms Nestlé, Coca-Cola, and Cinépolis. I Specialize in developing data-driven marketing strategies that use a range of marketing levers including Shopper Insights, Digital Marketing, Retail Marketing, Product Lifecycle, Consumer Promotions, Contests, Content Marketing, Product Strategy, ATL ( Above the line) and BTL ( Below the line), and Customer Loyalty. MBA in Marketing and Operations from a top B-school.KEY ACHIEVEMENTS:1. Conceptualized and launched 40 products with a marketing campaign \" New Menu for Foodies\" resulting in increasing penetration from 23% to 26%2. Re-Launched NESCAFE Sunrise with a 360° marketing campaign \"Slow roasted for richer aroma\". Established a 3% market share.3. Executed the biggest ever trade engagement program with 200+ distributors & retailers to drive sales growth4. Led digital campaign “New Menu for Foodies” creating 22.3Mn+ Impressions, and 200k+ YouTube viewsSPECIALIZATIONS:1. Marketing Strategy2. Digital Marketing ( Paid, Social, SEO)3. Product Launch/Re-Launch4. Marketing Campaigns and Promotions5. Shopper Marketing6. Merchandising and Contests6. Marketing Analytics7. Go-To-Market Strategy8. Product Positioning and Messaging9. Google Analytical Tools10. Project Management11. Creatives and Collateral development12. Demand Forecasting and Inventory Management13. In-store Marketing
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