Nikhil Dudwadkar
- Role
- Head of Marketing, South Asia at Лаборатория Касперского
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
Experience
Head of Marketing, South Asia
May 2018 — Present
Work with a cross-functional team to build and execute on all components of the campaigns and supporting programs that will generate both awareness and pipeline to nurture, and close new business as well as expand opportunities within existing accounts.\\\\n- Building multi-faceted webinar marketing, direct transaction, and lead generation campaigns in marketo, including email design, email testing, segment creation, form creation, and landing page creation; monitoring lead interaction through marketo reporting and analyzing campaign performance.\\\\n- Lead the digital marketing for company estore, India local ecommerce store, email marketing, social media, e-commerce, and all web-based communications.\\\\n- Manage market development fund (MDF) process, including proposal management, review, approval, proof of performance from Disti’s and Partners.\\\\n- Work closely with HQ and APAC Marketing, Product Marketing and External Communications to coordinate for marketing on B2B & B2C product roadmap\\\\n- Build plan on Enterprise funnel through industry events, enterprise-in-a-box formats, Roundtable etc and track post activity results through Marketo & SFDC\\\\n- Accelerated digital sales campaign through innovative digital consumer promotions including optimizing Kaspersky digital sales website and ESD alliance tieups.\\\\n- Executed media buys including print, digital and out of home to increase brand awareness\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
NMIMS University of Management Studies
MBA, Business Management
2011 — 2013
University of Mumbai
B.Sc., Statistics
1998 — 1998
Skills
- Channel Marketing
- Partner Relationship Management
- Cross-Functional Team Leadership
- Digital Marketing
- Marketing Communications
- Event Management
- Marketing Management
- Multi-Channel Marketing
- B2b
- Brand Management
- Marketing
- Campaign Management
- Crm
- Integrated Marketing
- Promotions
- Email Marketing
- Lead Generation
- Demand Generation
- Management
- Account Management
- Sem
- Team Management
- Direct Marketing
- Partner Management
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