Nikhil Bendre

About Nikhil Bendre

Hi there! My name’s Nikhil, and I’m a lifecycle marketer who puts people first in everything I build.In a time when everyone is constantly being sold to, I believe the brands that win are the ones that slow down, listen, and deliver messaging that actually feels intentional. That’s where lifecycle marketing shines, and where I do my best work.I specialize in using CRM as a tool to guide customers through every stage of their journey with relevance, clarity, and care. By leaning into data, segmentation, and thoughtful personalization, I help brands meet people where they are, without adding to the marketing noise we all try to tune out.If you’re interested in human-centered, retention-driven marketing (or just want to geek out about lifecycle strategy), let’s connect!

Experience

1. Lifecycle Marketing Manager

   Pangaea

   Jul 2024 — Present

   Lead end-to-end lifecycle marketing across 2 health and beauty brands, spanning email, SMS, loyalty, and subscriber retention.• Deliver 12-15% YoY gains in email and SMS efficiency through a refined segmentation strategy against the backdrop of consistently decreasing spend on paid media.• Coordinate CRM initiatives with both creative and top-of-funnel teams to support full-funnel growth and progress towards organizational goals.• Elevate email conversion rates by 24-32% YoY through segmentation, A/B testing, and an individualized content strategy.• Analyze lifecycle performance through monthly reporting to leadership to keep a pulse on channel health.

Education

• University of Houston, C.T. Bauer College of Business

  Bachelor of Business Administration - BBA, Marketing, Management Information Systems

  2018 — 2021