Nikhil Bansal
Driving ROI with Paid Media | Assistant Manager - Media | Google & Meta Ads Expert | SA360 | Digital Strategy & Performance Marketing
- Role
- Assistant Manager -media at #ARM Worldwide
- Location
- Faridabad, HR, IN
- LinkedIn followers
- 500 followers
About Nikhil Bansal
Performance-driven Paid Media Specialist with 4.5 years of experience managing and optimizing high-budget, multi-channel campaigns across Google Ads, MetaAds, and Yahoo Ads- Skilled in leveraging advanced tools like Search Ads 360 and CM 360 to achieve measurable outcomes- Proven track record of driving ROI growth, reducing CPA, and building impactful strategies for both B2B and B2C clients across industries like automotive, e-commerce, and technology- Experienced in team management and client servicing with a strategic, data-driven approach.
Experience
Assistant Manager -media
May 2025 — Present · Gurugram, IN
As an Assistant Manager – Performance Marketing at ARM Worldwide, I am responsible for managing high-budget clients and driving end-to-end digital advertising strategies across Google Ads and Meta (Facebook/Instagram) platforms. My core responsibilities include: • Media Planning & Strategy: Creating data-driven media plans aligned with client goals, ensuring maximum ROI and efficiency across performance channels. • Campaign Execution & Optimization: Managing and optimizing large-scale campaigns on Google and Meta Ads, focusing on continuous performance improvement through A/B testing, audience segmentation, and bid strategy refinement. • Reporting & Analysis: Delivering actionable insights through detailed performance reports and in-depth analytics to support decision-making and demonstrate campaign effectiveness. • 🤝 Client Management: Collaborating closely with high-profile clients to understand their business objectives, provide strategic recommendations, and ensure high client satisfaction. • Team Handling: Leading and mentoring a team of digital executives, overseeing campaign execution, and ensuring timely delivery of all tasks.This role allows me to blend strategic thinking with hands-on execution, driving performance marketing success across diverse industries.
Education
Amity University
Master of Business Administration - MBA, Marketing
2019 — 2021
Maharshi Dayanand University
B.tech , Mechanical Engineering
2013 — 2017
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