Nikhil Bahel
- Role
- Marketing Manager at McGraw Hill
- Location
- Faridabad, IN
- LinkedIn followers
- 500 followers
About Nikhil Bahel
Energetic and performance-driven Marketing Manager with 4 years of experience responsible…
Experience
Marketing Manager
Feb 2022 — Present
Strategize, plan, lead, and execute Marketing plans in the India-subcontinent region for the Digital Access suite of platforms and print publishing.\\\\n• Strategically manage annual marketing budget assigned to the Professional portfolio.\\\\n• Extensively manage & onboard new vendors.\\\\n• Led global marketing campaign (International Print and Distributor support) for the launch of Harrisons Principles of Internal Medicine, 21st Edition- a multimillion-dollar product and a best seller in Medicine.\\\\n• Increase platform usage by 20% through various end-user engagement activities and achieve a 90% customer retention rate.\\\\n• Launch various B2B lead generation and Account-based marketing campaigns for generating new business.\\\\n• Organize numerous thought leadership events (virtual) and book launch webinars achieving >90% positive feedback from attendees.\\\\n• Participated in one of the biggest medical conferences in India- APICON.\\\\n• Responsible for end-to-end execution including negotiation of sponsorship amount, logistics, communication, and booth stall set up.\\\\n• Generated 50 MQLs and 40 SALs through this event.\\\\n• Launch email campaigns and newsletters through Marketo.\\\\n• Creation and communication of Sales Enablement tools for both print and digital platforms.\\\\n• Designed and launched a completely new Amazon Brand Store for medical titles.\\\\n• Established Amazon marketing services (AMS) for print portfolio\\\\n• Creation and optimization of AMS ads. Delivering an average return on Advertisement Spend (ROAS) of 1:15.\\\\n• Work closely with the Sales team to align tactical marketing execution against prioritized account-based and country-specific growth for digital Access products.\\\\n• Ensure consistency and adherence to global brand guidelines in branding and assets across advertising and campaigns.\\\\n• Report monthly marketing progress against defined KPIs and results to SLT.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
St Johns Medical College
Bachelor of Science - BS, Perfusion Technology/Perfusionist
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