Nikhil Asudani

About Nikhil Asudani

Impact-driven Analytics Professional with 3+ years of experience improving business…

Experience

1. Consumer Data Analyst

   Acadia

   Apr 2024 — Present · Atlanta, GA, US

   Delivered data-backed growth strategies & customer insights for 4+ enterprise clients - including multi-store apparel retailers, e-commerce brands, a cruise-line, and supermarket chains - representing mid-market to billion-dollar businesses.• Built an automated and highly optimized multi-KPI tracking and anomaly detection system using SQL, Excel, and ThoughtSpot, reducing weekly and monthly reporting time by over 66%.• Conducted trade-area, market and store clustering analyses and contributed to the design and implementation of a customer segmentation framework that powered CRM campaigns - delivering over a 3 p.p. lift in retention, a positive YoY increase in reactivation, and improved campaign effectiveness across store types aligned to acquisition, retention, and reactivation priorities, while minimizing spend leakage.• Evaluated multi-channel CRM & Loyalty campaigns, performing live & post-campaign analyses using diverse testing methodologies & measurement frameworks. Analyzed campaign performance across multiple dimensions to identify what was working, refine targeting mid-campaign, and measure incremental lift in response rates and spends.• Conducted multiple deep-dives across diverse business domains and functions - identifying behavioral trends and growth opportunities through analyses such as Cross-Shopping Behavior, Booking Lead-Time, Loyalty Re-engagement, etc.• Mentored and successfully guided two interns to full-time conversions; recognized for contributions and received a performance based salary hike within five months of joining.